‘It’s over for us’: Release of new AI video generator SeeDance 2.0 scares Hollywood film

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'It's over for us': Release of new AI video generator SeeDance 2.0 scares Hollywood film

A leading Hollywood figure has warned that “it’s probably over for us” after watching a widely circulated AI-generated clip of Tom Cruise and Brad Pitt fighting.

Rhett Reese, co-writer of Deadpool and Wolverine, Zombieland and Now You See Me: Now You Don’t, was reacting to one. 15 second video Posted by Irish filmmaker Ruairi Robinson, director of the 2013 sci-fi horror The Last Days on Mars, it shows Cruise and Pitt exchanging punches on a debris-filled bridge. Reposting the clip on social media, Reese wrote: “I hate to say it. It’s probably over for us.”

he adds: “In no time at all, a person will be able to sit down at a computer and make a movie similar to the one that is now being released in Hollywood. True, if that person is not good, it will be useless. But if that person has the talent and taste of Christopher Nolan (and such a person will come rapidly), it will be tremendous.”

Robinson said the clip was the result of a “2 line prompt in Seidance 2”. AI Video Generator Seidance 2.0Released by TikTok co-owner ByteDance on Thursday.

The Hollywood trade association Motion Picture Association (MPA) accused ByteDance of “unauthorized use of US copyright works on a large scale”.

AI systems such as chatbots, image generators and video-making tools are trained on data taken from the open web, including copyright-protected content such as novels, art and film clips. This has led to artists and creative industries demanding compensation for the use of their content and the establishment of a licensing framework to enable the legal use of their content. Amid lawsuits related to those disputes, some creative companies like Disney are signing agreements with AI firms, including OpenAI, the developer of ChatGPIT.

Calling on ByteDance to “cease its infringing activity”, MPA President and CEO Charles Rivkin said: “By launching a service that operates without meaningful safeguards against infringement, ByteDance is disregarding well-established copyright law that protects the rights of creators and underpins millions of American jobs.”

Beebon Kidron, a crossbench peer in the UK and a leading campaigner against relaxing copyright laws, said AI companies should make deals with the creative industries.

Kidron, who also has worked in hollywood As one film director, said: “This is the latest in a long stream of copyright abuse, but honestly from my conversations with both sides I believe there is a willingness to make a deal between AI companies and the creative sector. It seems to me that the AI ​​sector needs to come to the table with a “real proposal” that satisfies the creative industries. Otherwise we face a decade of litigation and the destruction of the industry they depend on.”

ByteDance has been contacted for comment.

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