This is addressed directly by starting with a specialized AI model built with Adobe Firefly Foundry. Firefly Foundry starts with a commercially secure base model and conducts further training on the company’s IP, making it possible to produce content that truly reflects the team’s vision.
And to ensure that Firefly Foundry models truly represent the creators at the top, Adobe has partnered Wonder Studios, Promise.AI, and B5 Studios partnered with film studios and “big three” talent agencies like CAA, UTA, and WME to gain an in-depth understanding of what it means (and what it takes) to build an IP-immersive model that puts creatives at the center as these film studios and talent agencies scale their approach. These brand ecosystems can accelerate nearly every step of the production process, from ideation and storyboarding to production and promotion, while preserving artistry and authorship. And to empower the next generation of creativity and content, Adobe recently announced a Strategic Partnership with NVIDIAProviding enterprise-grade, commercially secure content as well as best-in-class creative control at scale.
Generic AI gives teams a starting point. But a model trained on a brand’s own IP gets them to the finish line, while leaving room for the creative calls that matter most.
When agents become spectators
AI is not only reshaping our creation; It is reshaping the way customers discover and engage with brands. According to Adobe Digital Insights, AI-powered shopping has increased by 4,700%. Agent web traffic has increased 7,851% year on year. Nevertheless, most businesses still have critical interval In AI-led brand visibility. If content is invisible to AI agents, a brand is invisible to customers.
Major League Baseball is ahead of the curve. Using Adobe LLM Optimizer, the league monitors how its content appears on AI interfaces and makes adjustments in real-time to maintain visibility. As fans search for tickets, stats, or game-day experiences, the league makes sure its brand appears wherever that search is occurring. and with adobe Recent Acquisitions With SEMrush, brand visibility goes even further.
The agentic web created an entirely new content surface that did not exist two years ago, and this rapid proliferation of content demonstrates precisely why scaled, on-brand content production has become a strategic imperative. A well-built agentic foundation provides full visibility (and control) into every part of content, from production to display.
How to Prepare for AI Integration
Here are some steps to get started:
Audit before automation. Material supply chains typically involve repetitive processes, unclear ownership, and assets residing in many different locations. Before AI can accelerate anything, develop a clear map of how content moves through the organization today: who creates it, who approves it, where it lives, and where it breaks down. AI applied to a broken process breaks it faster.
