OpenAI is revamping its image generator with a new model and redesigned interface. On Tuesday, the company announced its “new flagship image generation model,” GPT Image 1.5, which it said has an improved ability to follow instructions, edit photos in specific ways, and generate results up to four times faster. It is available to all users today.
The new model will be able to better match your intentions, the company wrote in a statement. blog postEspecially when modifying an existing photo. The changes include “more useful photo editing, more believable clothing and hairstyle try-ons, as well as stylistic filters and conceptual changes that preserve the essence of the original image.” According to the company, a new dedicated images tab in the ChatGPIT sidebar will include preset filters and trending prompts and ideas.
OpenAI is introducing new models and features as particularly useful tools for enterprises as part of its effort to turn a profit under pressure from investors. And the image generation competition among AI labs is heating up, especially after the viral success of Google’s Nano Banana.
“This innovation marks a shift from image creation to practical, high-fidelity visual creation,” the company said in a release, “transforming ChatGPT into a fast, flexible creative studio for everyday editing, expressive transformations, and real-world use.” Part of the blog post also focuses on how image creation tools can be useful for work and product images. Fidzi Simo, OpenAI’s CEO of Applications, wrote in a substack post The new model and image features work “like a creative studio”.
