At this year’s Consumer Electronics Show in Las Vegas, software giant Synopsis was focused on the automotive sector.
The company, based in Sunnyvale, California, showcased a series of AI-powered offerings and collaborations aimed at enhancing automotive engineering while keeping costs down, reducing complexity and accelerating development time.
The time it takes to develop new vehicles is one of the most significant challenges facing the auto industry, but Ravi Subramaniam, chief product management officer at Synopsys, explains how simulation and virtualization of silicon and software development can play a key role in addressing it.
“The rise of software-defined mobility and the introduction of AI in the car are requiring fundamental changes in automotive engineering,” Subramanian said in an interview. Press release“Synopsys is empowering automakers to innovate at the pace that software-defined, intelligent platforms demand, By virtualizing design, integration and prototyping, we are helping automotive customers accelerate development, reduce cost and time to SOP (start of production), and deliver next-generation performance and safety,”
According to the synopsis, the financial benefits from virtualization of vehicle electronics development could be huge, with cost reductions of 20% to 60% – a huge sum, considering that annual testing bills for OEMs can rise to hundreds of millions of dollars.
Additionally, the availability of the Synopsys Virtual Development Kit (VDK), which uses virtual prototyping of systems on chip months before silicon is available, can bring car models to market up to a year faster than before.
Developments announced at CES include Samsung’s ISOCELL Auto 1H1 automotive image sensor for high-fidelity simulation in real-life conditions and AVxcelerate Sensors from Snyopsys subsidiary Ansys.
Further collaboration with UK also confirmed Hand and IPG Automotive, and San Francisco’s SIM.AI focused on developing software to support driving assistance systems and infotainment features. New VDKs also came out with NXP Semiconductors of the Netherlands and Texas Instruments.
Several big names, including Audi and Samsung, are already using Synopsys products, and the German automaker’s CTO Geoffrey Bowcott praised the company’s automotive program, saying in the release: “With Synopsys’s simulation solutions, our teams leverage AI-powered models to accelerate design exploration and enhance virtual validation across programs. This approach minimizes physical prototyping and shortens development cycles, while ensuring greater reliability and customer benefits.” Does.”
Synopsis also used CES to announce a tie-up with the Fédération Internationale de l’Automobile (FIA), the global governing body for motorsport, including Formula One.
Synopsis from this collaboration will assist the FIA in further improving safety standards for single-seat race cars through the use of digital human body models to process thousands of parameters during development.
