Apple’s biggest acquisition to date is still its $3 billion purchase of Beats in 2014, but now the second-largest deal is bringing P.A.IFour year old AI audio startup. However, Apple did not disclose the terms financial Times Apple is reportedly spending $2 billion on the company. It is also mentioned P.A.I patent for optical sensor Technology that could be built into headphones or glasses to recognize “subtle movements of facial skin,” allowing non-verbal discussions with an AI assistant, for example.
founder of P.A.I Aviad Maizels, the CEO who founded PrimeSense, will be joining Apple. Apple bought that company in 2013 and repurposed its Xbox Kinect technology to power the iPhone’s FaceID setup. This time, the technology that understands whispered speech can connect to generic AI-upgraded Siri or other Apple intelligence features, and work with future AirPods, Vision Pro, iPhone or Mac devices.
In a statement given to reutersApple hardware executive Johnny Sruzzi called Q.ai “a remarkable company that is pioneering new and creative ways to use imaging and machine learning.” Google Ventures has backed the startup and managing partner Tom Hulme wrote in a blog post How can it help us figure out “what happens when computers finally ‘disappear’ from our daily lives.”
