With the recent news that Sony is handing over control of the Bravia TV brand to TCL in 2026, retailers are offering discounts to clear the way for new models arriving in 2027. And if you’re keeping an eye on it Bravia 8 II As an upgrade for your living room or home theater, you can get the 65-inch model for $1,100 off at Best Buy right now.
Also: The best Sony TVs you can buy
The 55-inch model is also on sale – at a $1,000 discount – but both sizes are still expensive, selling for more than $1,000 (or more) with this discount.
I had a chance to test the Bravia 8 II in the ZDNET test lab, and I was very impressed with the picture quality. While you’ll get a darker screen than other OLEDs from LG and Samsung, you’ll gain the ability to fine-tune your picture settings for everything from streaming to console gaming.
Review: Sony Bravia 8 II OLED TV
You can also tweak the audio settings to take full advantage of both Sony’s Acoustic Surface Audio+ technology and Dolby Atmos integration. With Acoustic Surface Audio+, Sony places tiny actuators on the back of the OLED panel to turn the entire screen into a speaker capable of object-tracking sound. It gives you a much more immersive experience without the hassle of setting up separate home audio equipment, and it provides perfect audio and video syncing.
The BRAVIA 8 II handles everything from black-and-white Hollywood classics to triple-A gaming on PlayStation 5 with ease, automatically switching picture and audio modes when the TV detects that the console is connected and turned on, or when a supported streaming app launches.
Too: You can buy the LG B5 OLED at 50% off at Best Buy for a limited time
Bravia 8 II The console integrates VRR support for gaming to help eliminate annoying screen tearing and stuttering that occurs when your frame rate drops. With the Google TV platform, you’ll get a preloaded suite of apps like Netflix, Disney+, and HBO Max so you can start watching your favorite shows and movies right away. You’ll also get integrated voice control via Google Assistant or Alexa for hands-free use of your new TV.
How I evaluated this deal
Sony’s Bravia 8 II OLED is a premium-grade TV with a price to match. It’s not often we see deep discounts on these models, and with Best Buy’s $1,100 discount on one of the best OLED TVs on the market, you’re getting an even better value. That’s why I’ve given this deal a 4/5 editor rating.
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