Is Hollywood “Ripe”? Do video generating AI models mean “the end” for filmmakers? The jury is out on that. But according to one Hollywood insider, the entire industry is “lying” about how much AI they’re using.
Former editor Janice Min said, “The problem with AI in Hollywood right now is that everyone is lying a little bit.” hollywood reporter and CEO of cinema industry media group Unclear Media said business insider one in new interview. “The studios are lying about how much of it they’re using.”
When the interviewer asked if this meant studios were using AI more or using it less, he clarified: “Just using it more.”
Min added, “Companies are lying about the potential of their products. And for creative people, they’re lying about the fact that they’re not using it.” “I challenge you to find a screenwriter who is staring at a blank page and not talking to the cloud or ChatGPT.”
Last year, the Oscar-winning film “The Brutalist” became the center of controversy when its director Brady Corbett confirmed that AI was used to help enhance the Hungarian accents of lead actors Adrien Brody and Felicity Jones. But according to Min, this was not an extraordinary case.
“This year, it’s cricket,” he said of the lack of AI controversy. “Even the Academy, Hollywood’s most precious, legacy-protecting institution, hasn’t come out in a really firm way about AI. They basically have a don’t ask, don’t tell policy. I would say with some certainty that every Best Picture nominated this year has used AI in their production process.”
It is fair to take these claims with some skepticism. Certainly, Hollywood studios are probably using some form of “AI” in post-production, especially in applications like visual effects. But AI can describe many tools that are not necessarily generative AI, and are simply powerful algorithms that existed long before ChatGPT and image or video generators became a phenomenon.
Artists are also staunch opponents of AI, perhaps more than any other sector or demographic. AI security was a major factor in the 2023 attacks led by actors and screenwriters, which were some of the longest-running attacks in Hollywood history. This makes it hard to believe that most screenwriters are using AI chatbots.
Moreover, this is the same worrying narrative that is being pushed by AI boosters, who see this as a cause for celebration rather than concern. Every minute a new AI-generated video is being produced with the video generator du jour – right now it’s Seadance 2.0 – featuring deepfake celebrities, usually with the general sentiment that “Hollywood is ripe.”
But like many displays in the AI industry, many of these are theater. That viral AI video of Tom Cruise and Brad Pitt’s rooftop fight Trusted Marvel screenwriters are shaking in their boots And the AI Brothers are dancing on the graves of premature actors? it It’s just a digital reskin Video of two flesh and blood humans fighting in front of a green screen. The only thing that is “cooked” is probably the minds of people who believe every claim coming from AI circles.
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