New AI tools are constantly being launched. Most agencies don’t have time to test even a fraction of them.
At Masthead, Julie Hochheiser Ilkovich and her team have done it for you. They spent 25 weeks testing 25 AI tools to find out which tools work and which don’t. Which was meaningful to them and which was not.
But AI for Agencies SummitPresented by ScreenDragon, Julie will help agencies skip weeks of testing by sharing what she’s learned: the wins, losses, and practical takeaways agencies can now use.
Why does this conversation matter to agencies?
Agencies are under pressure to move faster, work smarter, and do great work. AI tools promise to help, but the sheer volume of options makes regular evaluation tiresome. How do you know which tools to try? Which of these is worth your time? Which of these will actually improve operations, increase efficiency, or increase creative output?
Most agencies figure this out through trial and error. Julie and her team took a more systematic approach, testing the tools in real workflows and documenting what worked and what didn’t. This session gives you the benefit of that practical experience so you can focus on the tools that fit your agency model.
What you will learn in this session
During this session, Julie will cover:
- Which AI tools helped streamline operations and improve team efficiency
- Which tools enhanced creative output and client deliverables
- Which equipment fell short and why?
- How to Evaluate, Select, and Implement AI Tools with Confidence
- A practical roadmap for integrating AI into your agency’s workflow
You’ll walk away with clear, tested recommendations rather than more tools added to your to-do list.
Join the conversation at the AI for Agencies Summit
Julie Hochheiser Ilkovich to present “25 Tools, 25 Weeks: How Agencies Can Solve Marketing Challenges with AI” The AI for Agencies Summit, a free, virtual event taking place February 12, 2026, for agency leaders and practitioners working on adopting AI with intent.
- 12 February
- free registration
- Virtual
Register for the AI for Agencies Summit
If you want a shortcut through the noise and a tested roadmap to AI tool selection and adoption, this session is for you.
Learn more from Julie Hochheiser Ilkovich
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About Julie Hochheiser Ilkovich
Julie Hochheiser Ilkovich is an award-winning content marketing expert and entrepreneur. She is the Managing Partner at Masthead, co-founder of the Women in Content & Marketing Association (WICMA), co-founder of the AI Marketing Innovation Council (AIMIC), and host of the podcast Womenhard.
Hochheiser Ilkovich honed his experience and career expertise while working at Warner Bros. (editorial director of Alloy Entertainment, creator of Gossip Girl, Pretty Little Liars and The Vampire Diaries), Hearst (site director of Seventeen Magazine and Hearst Teen Network), and AOL.
Hochheiser Ilkovich is the recipient of the New York Women in Communications YCI Award, which celebrates the career achievements of rising stars in communications.
About AI Summit for Agencies
The AI Summit for Agencies brings together agency leaders and practitioners to explore how AI is reshaping agency models, services and growth.
Want to hear from Julie and five other agency leaders? Register for free, virtually AI for Agencies Summit 2026Taking place on 12th February 2026.
