Most generative AI applications aim to use the technology to reduce workload in a wide range of industries.
Sales is no exception.
Most sales associates spend the majority of their working hours juggling between sales and administrative tasks. This means that much of the work involves non-selling tasks, which can be frustrating for workers and lead to lost opportunities and revenue.
While this isn’t unique to sales, AI vendors like Gong AI aim to reduce the number of menial tasks performed by sales teams. Gong is an AI-powered revenue intelligence Platform that helps boost sales and revenue teams Productivity with AI.
“No organization is really happy with a quarter of your time doing your work,” Elon Reshef, co-founder and chief product officer of Gong, said on the latest. Targeting AI Podcast from AI Business. “Even the revenue professionals aren’t happy about it. The way we think about it, we’re going to take away the boring things you do anyway, the mundane things, the hard work.”
Some of the tasks being outsourced to AI technology include note taking and email. However, those actions are just the beginning. As the technology matures, Reshef expects to be given more functions AI Agent.
“autonomous sales It’s very, very far in the future, but there may not be some pieces to it,” he said. “For example, I might send a bot to give you a demo of the product… maybe the bot would ask you three key questions that would help you write to the right person.”
Even as more menial tasks are outsourced, teams still need to remain diligent.
“There’s always something that AI misses. We always recommend that someone review it before taking action on it,” Reshef said.
