AI video technology is evolving so rapidly that there is a lot to experiment with, even for creative professionals. Daryl Anselmo, a creative director turned digital artist, has been experimenting with the technology since its early days, posting an AI-generated video every day since 2021. He tells me he uses a wide range of tools, including Cling, Luma, and MidJourney, and is constantly iterating. For them, testing the limits of these AI tools is sometimes the reward in itself. He says, “I’d like to think that there are impossible things that you couldn’t do before and are still to be discovered. That’s exciting to me.”
Anselmo has collected his daily creations over the past four years into an art project titled oh slopeWhich has been displayed in several galleries including the Grand Palais Immersif in Paris. There is clear attention to mood and composition. Some clips seem closer to an art-house scene than a throwaway meme. Over time, Anselmo’s projects took a darker turn as his subjects moved away from landscapes and interior design toward the body horror that attracted Garibay.
his breakout piece, feel the agiShows a surreal bot opening its skull. Another video he recently shared shows a midnight eatery populated by anthropomorphized tater tots, titled child and upsetWith its vintage palette and slow, mysterious soundtrack, the piece feels like a late-night fever dream.
Another benefit of these AI systems is that they make it easier for creators to build Recurring spaces and groups of characters Which acts like an informal franchise. For example, Lim is the creator of a popular AI video account good aunties, She is inspired by the “auntie culture” of Singapore, where she is from.
“The word ‘auntie’ often has a slightly negative connotation in Singaporean culture. They are portrayed as old-fashioned, cantankerous and lacking boundaries. But they are also very resourceful, funny and comfortable with themselves,” she says. “I want to create a world where it’s different for them.”
Her cheeky, playful videos feature elderly Asian women merging with fruits, other objects and architecture, or simply living their best lives in a fantasy world. a viral video called AtlantisThe show, which has garnered 13.5 million views on Instagram, imagines the silver-haired aunties as industrial mermaids working in an underwater waste-processing plant.
there is also grandma spillsAn AI video account in which a glamorous, vivacious older woman delivers hot takes and life advice to an interviewer on the street. Within three months of its launch it gained 1.8 million Instagram followers, posting new videos almost every day. Although Grandma’s face looks slightly different in each video, the pink color scheme and her outfit mostly remain the same. Producers Eric Suarez and Adam Wasserstein told me that their entire workflow, from writing the script to creating the scenes, is powered by AI. As a result, his role becomes closer to creative direction.
These projects often spin off merchandise, mini-series, and branded universes. For example, the creators of Granny Spills have expanded their network, creating a black granny as well as an Asian granny to meet the needs of different audiences. Grandmothers now appear in crossover videos, as if they share the same fictional universe, increasing traffic between the channels.
