It looks like CEO Mark Zuckerberg’s metaverse dreams have been replaced by a new vision: an AI-generated social feed. In an earnings call on Wednesday, Zuckerberg reiterated his belief that AI will become the next big media format, making feeds “more immersive and interactive.”
We started with text, and then moved to photos as we got phones with cameras, and then to video when mobile networks got faster enough. Soon, we will see an explosion of new media formats that are more immersive and interactive, and are only possible because of advances in AI.
Zuckerberg said apps currently “feel like algorithms that recommend content.” But according to Zuckerberg, that’s about to change, as Meta’s apps will eventually welcome users with AI that “understands” them, can serve them the content they want, and can “generate great personalized content.”
Last year, Zuckerberg similarly brought up an AI-infused social media, saying that Meta would “add an even bigger collection of content” to its recommendation system as AI makes content “easier to create and remix.” Meta has already realized part of this plan, as it launched a new “Vibes” feed in the Meta AI app that lets you scroll through a feed of short, AI-generated videos.
During the call, Zuckerberg also hinted at a new format that would allow users to create a world or game using a prompt and then share it with friends, adding that videos could also become interactive. “There’s definitely a version of the future where whatever video you watch, you can tap on it and jump into it and … experience it in a more meaningful way,” Zuckerberg said.
As the call progressed, Zuckerberg did not reveal any goals for the metaverse, but rather said that the company’s investments in virtual reality (VR) and Horizon Worlds “will dovetail nicely with these AI advances”, helping to bring these experiences to people “via mobile.” Meta’s Reality Labs, which includes a Metaverse division, reported an operating loss of $6.02 billion during the last three months of 2025. Earlier this month, Meta laid off at least 1,000 employees in the division, closing three of its VR studios.
meta Revenue of $59.9 billion recorded during the last quarter of 2025 and net income of $22.8 billion. It seems the company is planning to open up more sources of revenue by monetizing its Meta AI chatbot, as Zuckerberg told investors there will be “subscriptions and advertising” opportunities with Meta AI. techcrunchreports that the company is planning to put premium AI features behind a paywall.
