Text-to-video generating tools have made tremendous strides in just a few years.
We went from a horrifying clip of actor Will Smith’s distorted face temporarily merging with a bowl of spaghetti in 2023, to a far more realistic clip of him enjoying a plate of pasta – which also includes a soundtrack of disturbing screaming and chopping sounds – just two years later.
Now, TikTok’s Chinese owner ByteDance has taken the lead once again with the latest version of its SeeDance AI video generating tool. “It didn’t take long to create photorealistic footage.”“Lord of the Rings” clipRapper Kanye West and ex-wife Kim Kardashian Face to face in a dramatic Mandarin language film sceneand of course Will Smith battling a ferocious Spaghetti Monster To go viral on social media.
It appears that “Deadpool” screenwriter Rhett Reese’s impressive technical achievement has taken Hollywood by storm lament over x That “I hate to say it” but it “is probably over for us.”
Reese was answering one highly realistic clip Actors Brad Pitt and Tom Cruise engage in a hand-to-hand fight over a partially collapsed bridge.
The advent of powerful generative AI-based video tools has sent the entertainment industry into a panic, with actors warning that one day they could be completely replaced. Highly influential voices in the industry have come out against the technology in full force, warning of the death of human agency and creativity.
In form of BBC reportsThe Motion Picture Association (MPA) was angry that ByteDance’s latest tool was allowing people to create clips of high-profile celebrities.
“In a single day, the Chinese AI service Seadance 2.0 engaged in unauthorized use of US copyrighted works on a large scale,” said Charles Rivkin, MPA President and CEO. said in a statement.
In response, ByteDance claims to have turned off the ability to create clips of real people. But given OpenAI’s continued struggles with its own video-generating tools, it remains to be seen how effective the company’s approach to guardrails will be.
In addition to allowing users to create hyper-realistic clips of celebrities, Rivkin also accused the company of allowing rampant copyright infringement.
He said, “By launching a service that operates without meaningful safeguards against infringement, ByteDance is disregarding well-established copyright law that protects the rights of creators and underpins millions of American jobs.” BBC. “ByteDance must immediately cease its infringing activity.”
Others in the entertainment industry also agree.
“All I’ve seen from this model (Seydance 2) is copyright infringement,” said Roblox product manager Peter Yang. Tweeted.
In short, the latest AI release once again highlights the highly contentious battle over copyright and human artists’ agency in an entertainment landscape that is changing with each new AI release.
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