OpenAI is reportedly demanding high prices to advertise on ChatGPT, around $60 per 1,000 views, or triple the typical price for ads on Meta’s platform. Information.
Despite the high price, OpenAI will not offer advertisers the same detailed information as Google and Meta, such as whether users took any action, such as making a purchase, after viewing an ad on ChatGPAT. Advertisers starting out on ChatGPT will only get “high-level” data on how their ads perform, like total ad views or total clicks.
OpenAI may give advertisers more information down the road, but when it announced ads in ChatGPT earlier this month, OpenAI promised to users It will “never sell your data to advertisers” and will keep ChatGPT conversations private. The first ads on ChatGPT will begin appearing in the coming weeks for users on the chatbot’s free and lower tier Go plans, excluding users under 18 and chats that cover sensitive topics like mental health or politics.
