The emergence of a new class of AI agent buyers requires an environment where agents can thrive.
Surveys in 2025 revealed that consumers are using AI chatbots for their shopping. AI vendors are taking notice, which has led vendors to introduce ways for consumers to shop online, such as Quick checkout of OpenAI in ChatGPT. maturity of AI chatbot The landscape of online shopping may change.
The change has influenced cryptocurrency exchange platform Coinbase to create a unique environment that allows agents to thrive, said Dan Kim, vice president and head of digital asset listing and services at Coinbase.
“The approach we look at is how do we give those agents the opportunity to buy and sell things because the systems and solutions we have today are not really built for AI agents or software programs or for humans,” Kim said on the latest episode of AI Business’ Targeting AI podcast.
With this goal in mind, Coinbase created an Internet The payment protocol is called x402In alliance with Cloudflare and the Linux Foundation. X402 is a protocol that helps AI agents settle payments over the Internet.
Kim argues that x402 not only provides the perfect environment for AI agents to buy and sell, but it also provides a medium through which companies with content can be paid for information. AI Agent Shop from their websites.
“It provides a lot of content to companies that can’t monetize today to do exactly that when AI agents knock on the door and say, ‘Hey, I need information from you, or I need to buy something from you,'” Kim said. “Those rails, that technology, that platform don’t exist today.”
