Amid the recent rapid growth of search and new ways of shopping in the era of agentic and generative AI, Google introduced new protocols and tools for retailers and advertisers. …
Tag:
Commerce
-
-
Generative AI
Google AI releases Universal Commerce Protocol (UCP): an open-source standard designed to power the next generation of agent commerce
Can AI shopping agents go beyond sending product links and actually complete end-to-end trusted purchases inside chat? Universal Commerce Protocol, or UCP, is Google’s new open standard for agentic commerce. …