Generative AI Why A/B Testing Fails in Two-Sided Markets (And How to Fix It with Switchback Testing) by December 5, 2025 December 5, 2025 Author(s): Form Originally published on Towards AI. By Swaroop Hadke 1. Introduction: The Hidden Web of Network Effects Standard A/B testing is dangerous in two-sided markets. If you treat a … 0 FacebookTwitterPinterestEmail
