Porsche/Parallel Studio via YouTube
This holiday season, German automaker Porsche is winning hearts and minds with a Christmas-themed ad Not there. Created with AI. What a concept, right?
The 30-second animated ad, titled “Porsche Holiday”, features a driver luxuriating in his new ride, driving through autumnal scenery on a mountain road and then a cool sea of glass and concrete as the sun sets over a city. It’s drawn in sleek 2D-looking animation with precise lines, pleasing geometry and eye-catching colors – it seems like the perfect advertisement for change has been created.
Sharing behind the scenes footage, Porsche Revealed in a social media post The ad was a mix of hand-drawn illustrations and CGI. It was created by Parallel Studios, an animation team based in Paris.
Porsche Holiday | coded love letter
Although Porsche didn’t make any specific mention of AI, people reading between the lines immediately took it to mean that the automaker was quietly bragging about not using the technology, and celebrated it as a win. The concept of it being AI-free Galla It went viral remarkably making it an unexpected hit.
“Can’t wait for this anti-AI to rebound,” one user said. wrote,
“Amtrak is also hiring artists to create original animations,” saw Nathan Allebach, a creative director. “As the slope leads us downwards, real art signals craft, prestige and trust.”
The reaction shows how divisive AI is, especially in the arts. And advertising, the most commercial of all arts, has been a useful gauge of both how companies are willing to experiment with technology and also the public’s reaction to it, which has largely been quite negative.
For example, Coca-Cola released a disgustingly uninspired iteration of its “Holidays Are Coming” slogan last month, sparking outrage over how ugly it was. McDonald’s even released an AI-generated ad that proved so disastrous that it pulled it entirely.
Everyone knows that our modern idea of the holiday season has been largely shaped by advertising agencies, but no one likes to be reminded how soulless it can be to see an AI amalgamation imposed on their eyes. For Pete’s sake, at least pretend to care about humans.
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