AI’m creating huge opportunities for agencies. It is also creating real legal risks.
As AI becomes more deeply integrated into agency operations and client work, issues surrounding intellectual property, data privacy and regulation are becoming harder to ignore. Questions like: Who owns AI-generated content? What happens when training data contains copyrighted material? How do you handle client data responsibly when AI tools are part of your workflow?
Most agencies don’t have clear answers yet, but they need to find them. Waiting too long to locate them could put your agency at risk.
But AI for Agencies SummitPresented by ScreenDragon, samantha jordan Of Torek Law (Legal + Creative) I will deliver, “AI, IP, and Risk: What Agency Leaders Need to Know Now,” An overview of the legal challenges agencies may face this year. She will also cover practical steps to take now to reduce risks as we move forward with AI.
Why does this matter to agencies?
Agency leaders are seeing a growing tension between the opportunities AI creates and the legal questions it raises.
Because technology is advancing rapidly, rules and regulations are still catching up. As a result, agencies are making decisions every day, often without clear legal guidance, about how to use AI in their work.
Jordan works with agencies of all sizes across the country, helping them understand where the risks lie and how to move forward responsibly. Her approach is practical, not fear-based: she encourages deliberate, research-based exploration of AI guided by ethical guidelines.
This session is designed to give agency leaders clarity on potential pitfalls as well as the confidence to continue innovating.
What you will learn in this session
During this session, Samantha will cover:
- Intellectual Property Questions Agencies Need to Understand
- Data privacy considerations when AI tools interact with customer information
- Emerging rules and what they might mean for agency operations
- Practical Steps to Reduce Legal Risk Without Slowing AI Adoption
- How to build responsible AI practices into your agency
This is not a session designed to scare you with AI. It is designed to help you use it better.
Join the conversation at the AI for Agencies Summit
Samantha Jordan will present “AI, IP and risk: What agency leaders need to know now” The AI for Agencies Summit, a free, virtual event taking place February 12, 2026, for agency leaders and practitioners working on adopting AI with intent.
- 12 February
- free registration
- Virtual
Register for the AI for Agencies Summit
If you want to understand the legal landscape surrounding AI and take practical steps to protect your agency, this is a session you don’t want to miss.
Learn more from Samantha Jordan
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About Samantha Jordan
Samantha Jordan is an associate at Toarek Law in Cleveland, a law firm providing advice and support to agencies across the country. He is an expert in artificial intelligence, intellectual property, technology, and agency regulatory compliance.
Jordan received his law degree from Texas A&M University School of Law, where he graduated with a concentration in Intellectual Property. After representing artists and creators for several years, she joined Toreck Law and fully immersed herself in the agency world.
When it comes to AI, Jordan encourages exploration of all boundaries, guided by a philosophy of intentional, research and ethical innovation. She is constantly inspired by the industry leaders she works with and uses their experiences to create AI-powered resources to benefit her firm and her personal life.
About AI Summit for Agencies
The AI Summit for Agencies brings together agency leaders and practitioners to explore how AI is reshaping agency models, services and growth.
Want to hear from Samantha and five other agency leaders? Register for free, virtually AI for Agencies Summit 2026Taking place on 12th February 2026.
