Anthropic has announced that it will not bring advertising to its AI chatbot cloud, which is in sharp contrast to OpenAI’s confirmed plans to allow advertising in Chatbots. To further illustrate the point, the company is releasing a Super Bowl ad that pokes fun at unnamed competitors adding ads to their AI.
“We want the cloud to operate clearly in the best interest of our users,” the company said in a statement. new blog post. “So we’ve made an alternative: Cloud will remain ad-free. Our users will not see ‘sponsored’ links next to their interactions with Cloud; nor will Cloud’s responses be influenced by advertisers or contain third-party product placements that our users did not ask for.”
The announcement highlights why including ads “would be inconsistent with what we want the cloud to be.” This suggests that profit incentives may interfere with providing the most useful advice to a user asking about health problems such as sleep problems, and advertising may prove distracting to anyone using the cloud to work.
That said, Anthropic is sure to leave the door open for reversal: “Should we need to revisit this approach, we will be transparent about our reasons for doing so.”
The situation may seem hypocritical a few years later in light of the new Super Bowl ad the company is releasing to highlight its announcement. This is one of four commercials Released so far on YouTube On the same topic, humanized AIs leave ads in between their advice. wall street journal The report says a shorter 30-second version of the spot will air during Sunday’s game, which will also include a minute-long commercial. Ad-Enabled AI Doctor During the pregame show.
None of the ads call out ChatGPT by name, but their goal is clear. OpenAI announced last month that ads for free users or users with the cheaper Go tier were coming soon to ChatGPT, though they should be “clearly labeled” and separate from the chatbot’s answers to questions.
