As AI continues to shape the way work is done, Google on Thursday released new AI features in Gmail, its most popular global email service.
New AI features reflect the growth and maturity of AI models, expanding the idea that the application of AI models is key to helping business and consumer users adopt AI technology. The move also boosts Google’s position in the AI race, especially as new reports show that Google’s web traffic has increased since its release Gemini 3 Generative AI Model,
Google implemented Gemini into Gmail, introducing new features such as AI inbox, AI overview in search, relevant suggested answers, Gemini proofreading, and expansion of its “Help me write” feature.
The new AI Inbox replaces the chronological email view with time-sensitive emails, like upcoming charges or appointments that need to be rescheduled. Instead of smart replies, AI technology can now suggest replies to help users prepare drafts written in their own style or tone. Gemini proofreading uses Gemini 3 to correct grammar and other writing errors. AI overview These search features provide users with summaries and answers to their questions based on the content of their emails.
Gmail’s two major email platform rivals, Microsoft Outlook and Apple Mail, have also incorporated AI capabilities.
Helpful but not revolutionary
While the potential of AI technology write emails While they may be useful to users, Keith Kirkpatrick, an analyst at Futurum Group, said the new features Google is introducing aren’t game-changing.
“When you look at how work is being done now, a lot of it is not necessarily being done in email,” Kirkpatrick said. “This is being done on other platforms.”
However, AI tools, such as the ability to use natural language to search and find emails, help mitigate that challenge, Kirkpatrick said.
“If you think about how email systems used to be designed, it was impossible to find anything,” he said. “It changes it. It makes it easier to find information that’s been buried in your history for 10, 15 years.”
On the other hand, infusion of ai Email and other aspects of daily life may create some challenges for users, Kirkpatrick added, who may ultimately end up with the technology generating emails with content they don’t want to include. In such situations, users should still exercise due diligence in monitoring AI-generated emails; It is common for many people to send emails without checking or re-reading them.
“We are becoming overwhelmed with the inclusion of AI in everything,” Kirkpatrick said. “That doesn’t mean it won’t ultimately be helpful. However, I think the bigger issue is making sure that we, as workers, know how to use these tools in the most efficient way.”
